GenY Medium (GenY) is now the digital partner for Digi-Prex, the Indian health-tech start-up which delivers prescription medicines at consumer’s doorstep.
Following the requisites of the mandate, GenY will be focusing on hyper-personalized performance marketing which would help with Digi-Prex’s brand growth. In addition to that, GenY will also leverage digital campaigns in vernacular languages to create large scale awareness about their platform. Digi-Prex has given GenY a full-service mandate which includes digital brand building and performance marketing.
Speaking about the win, Co-founder & CEO of GenY Medium, Yashwant Kumar said, “We are excited to partner with Digi-Prex. We are very confident that by leveraging our expertise and experience in performance marketing we will significantly increase the brand reach as well as customer acquisition.”
Commenting on the mandate, Samarth Sindhi, CEO at Digi-Prex added, “We are looking forward to working with the team GenY. We are hopeful that with their specialization in performance marketing and also domain expertise in healthcare, they will help us grow our customer acquisition and retention efforts exponentially.”
GenY Medium is a Hyderabad based full-service digital marketing agency. Its clientele includes names like Google, Lenovo, Treebo Hotels, Tata Projects, Apollo Hospitals and many more. This year, the agency has been bagged the digital mandate for Kaapi Machines, Express Exclusive, Onco.com,24 Mantra, and Heritage Foods. The agency's remarkable work includes HCAH - World Health Day, Vitero Tiles World Photography Day Contest, Tata CliQ Walkthrough Video, Cigna and TTK Stopmotion Graphics. The agency was listed in the ‘1,000 High-Growth Companies in the Asia Pacific’; finished as 83rd amongst 271 Indian companies.