Facebook India held its inaugural ‘Building Brands Summit’ on 17th December in Gurugram to bringing more than 60 leading brands together to discover and unveil the new beliefs of brand building. One of the key highlights of the summit was the curtain raising of the Playbook for brand building in 2020 by Facebook.
Leading brands such as FMCG, e-commerce, financial services, telecommunications, auto, travel, and other key verticals graced the event, and saw marketing experts revealing accelerating trends of a world where mobile phones are becoming thebasics. GroupM, Ogilvy, IPG Media Brands, and Performics were also present among other companies.
The summit opened with a fireside chat between Vipul Prakash, Chief Operating Officer, MakeMyTrip and Facebook’s Sandeep Bhushan.
Sandeep Bhushan, Director and Head Global Marketing Solutions (GMS), India, said, “With 400 million Indians on our family of apps, we offer unparalleled reach across the country. We are now embarking on 2020 in partnership with industry leaders on what the agreed standards of digital measurement, mobile video creativity, and effective media planning for brand building are. The opportunity now is to drive impact of mobile as a medium even harder and enable business results all the way from influencer marketing to shopping, and every marketing objective in between."
Kavita Nair, Chief Brand and Digital Transformation Officer, Vodafone Idea Ltd., said, “The ubiquitous reach of mobile phone makes it a very powerful tool for marketers. It gives brands more options to engage with the customers, hence, making mobile marketing a medium that the brands can no longer afford to ignore. Vodafone has long realised this need and has been innovative in its approach while telling stories which has helped create a bond with the customers. Thumbstoppers is bridging a key gap in the industry by inspiring creative talent and brands to rethink storytelling for mobile. We are thrilled that Vodafone is the first brand to embrace Thumbstoppers at scale.”
Anil Viswanathan, Marketing Director (Chocolate), Mondelez India, said, “CMM will not only solve for the long-standing challenge regarding sales ROI measurement for digital on offline retail brands but will also prove to be a key input into an industry-wide discourse on the standardisation of effectiveness measurement.”
Apart from the Brand Playbook for 2020, the summit also threw light on immersive ad layouts across the app industry that allow speedy interaction to get the people of today, especially the youth involved and connected with the way they use their smart phone. The summit ended with a panel discussion on consumer interests that bent towards utilising Instagram for branding through story-telling.