The e-commerce industry is booming and is expected to show an annual growth rate (CAGR 2019-2024) of 17.1 percent, resulting in a market volume of $ 24,470 million by 2024, and contributing to this industry are some of the best small and medium businesses in India, that are earning revenue worth crores by just selling online.
Zubair Rahman started an e-commerce company Fashion Factory with Rs 10k, and now makes Rs 50 lakh revenue per month. Earlier, The brand would sell on Amazon and Flipkart. The maximum demand was found in kids’ attire selling in combo packs. He would sell units of five or six, which made individual clothing cheaper and the profit percentage decreased with every sale. Then Economics happened. The low rates of combo packs attracted a lot of traffic and sales picked up the pace. From receiving 1 or 2 orders per day to a flourishing business of 200-300 orders per day, The Fashion Factory has come a long way, seeing an annual revenue of 6.5 crores.
Indian Beautiful Art:
Noida-based Indian Beautiful Art is a company that sells products across the globe. But what makes the company truly special is the zero-waste policy it follows for its inventory model, efficiently saving water and electricity. It is one of the largest online sellers in the e-commerce industry for Indian products globally. The company was co-founded by two entrepreneurs in New Delhi in the year 2009 with a bootstrapped capital of Rs 10,000. At present, the company follows the JIT business model for its garments, home furnishing, and paper and printing categories. The company also deals in jewelry, health and beauty, bed and bath, automobile accessories, pet accessories, and other categories sourced from about 1,000 small and medium manufacturers in India. The company delivers around 31,000 orders per month to its customers located across the US, the UK, Southeast Asia, Germany, Australia, South Africa, and more, and records an annual turnover of Rs 30 crore.
Story@Home was self-funded and incorporated as a family-owned business. With the e-commerce boom, the business grew, and 34-year-old Rungta brought in his father, Sohan Rungta to grow different verticals. It was among the first few brands that partnered with Flipkart, Amazon, SnapDeal, and many more. The company upgraded and switched from physical stores to online channels for sales. With over 10 lakh new customers added every year, it had a turnover of close to Rs 65 crore in 2018. This year, the company targets revenue of Rs 100 crore.
Armed with his concept for comfortable innerwear, Vijaya started Lavos Performance in 2010. Lavos made boxers, stretch and sports briefs, vests, T-shirts, and polos for men, and started making innerwear for women to be worn during periods, maternity, and while engaging in sports activities as well. At present, the women’s range also includes sports bras, bikinis, T-shirts, shorts, yoga pants, and more. The company sells online on Amazon, Flipkart, Zivame, and very soon, on Myntra. But, don’t give any big discounts, since the sale items are on par with their production costs. the company makes Rs 2 crore a year, adding that the brand is now breaking even and is present in offline spaces as well.
Potful India Pvt Ltd, a biryani company in 2017 in Bengaluru, founded by Lokesh Krishnan, Founder, Potfulto offers biryani from across the country on a single platform. He founded Potful with a bootstrapped capital of Rs 2 crore, intending to clock Rs 16 crore turnover. Potful has delighted more than one lakh customers and At present, it has four cloud kitchens and a central kitchen in south Bengaluru, and currently, it is expanding its footprint.
Founded by Yogesh Kabra in Surat, Gujarat, in 2017, XYXX is a premium men’s innerwear and loungewear brand, with a vision to change the innerwear culture in India. The brand designs and manufactures comfortable innerwear for men ranging from trunks, boxers, briefs, knitted Pyjamas, vests, and t-shirts.he company was founded with a capital of Rs 50 lakh and is bootstrapped. Currently, it employs 40 people in its office in Surat. After its launch, it listed itself on Amazon for its sales. Competing against huge brands in the Indian innerwear industry, XYXX, with its USP, started generating online sales from the beginning thus, increasing it to 50 percent every month, raking Rs 1 crore in revenue. XYXX has its distribution channels in Maharashtra, Madhya Pradesh, Gujarat, and Chhattisgarh. To date, the brand has attracted three lakh customers, generating a turnover of Rs 12 crore annually, and expects to double in the coming months.
In 2014, Rahul along with Ankit Agarwal and Pawan Goyal co-founded eCraftIndia.com with a bootstrapped capital of Rs 20,000. The founders aim to bridge the gap between art connoisseurs and artisans and organize the industry, thereby giving impetus to the growth opportunities for trade with affordable artwork. The burning desire of the company is to create a global reach for Indian art and handicrafts, besides contributing to skill development and encouraging these craftsmen. From home decor to furnishings, furniture, paintings, kitchenware, and gifts, the portal houses over 8,000 unique products. What started as a small online handicraft store in 2014, where the company sold wooden elephant showpieces costing about Rs 250, eCraftIndia.com, at present, is one of the largest handicraft e-stores in India and clocks Rs 12 crore turnover.
Chinu Kala launch Rubans Accessories in 2014, with a bootstrapped capital of Rs 3 lakh in a 70 sqft kiosk in Phoenix Mall, Bengaluru. She opened five exclusive stores across Bengaluru, Hyderabad, and Kochi. However, soon she realized that her customer base was dwindling. Although sales didn’t drop, the footfall at her stores was rapidly declining. Chinu took the hard decision to shut all her offline stores and switching to the online mode of selling. She listed herself on various e-commerce portals like Flipkart, Myntra, and Jabong, and thus, revived her customer base. Currently, the brand receives 1,000 orders daily and also sells its jewelry to the US and the UK through its platform. In 2016-17, the brand clocked a revenue of Rs 56 lakh. In FY19, the brand’s revenue grew 114 percent, closing the year with Rs 7.5 crore revenue.
In 2015, Viresh and Ankeeta invested about Rs 15 lakh from their savings to start footwear fashion tech brand, Rivir Shoes in Gurugram. The duo quickly realized that their model was not working. They were stocking too many units when there was no assurance of sales. They were also paying labor charges when there was no work. However, demand existed in theory. Following China and the US, India is the largest footwear consuming country. In an attempt to solve this issue and also try and disrupt the inventory-ridden footwear industry, Ankeeta adopted a made-to-order approach. Rivir would not maintain an inventory, and shoes would be manufactured only after an order was placed. At present, Rivir has three workshops – two in Agra and one in Gurugram. The company has seven full-time employees. It claims it sells between 20 and 30 pairs of shoes per day, on average, and clocks monthly sales of Rs 9 lakh to Rs 10 lakh. It estimates its sales will reach Rs 1.5 crore this year.
Sacred Salts is a premium skincare and accessories brand that is launched with the philosophy to bring the use of natural ingredients to the customers, that are rich in nutrients and high on luxury. The products are made at a third-party manufacturing unit in Gurugram, and all the Ayurvedic ingredients and essential oils are purchased from Uttarakhand. At present, Sacred Salts manufacture a total of 50 SKUs including skincare products, beauty, and bath accessories. We are also a pioneer in launching milk facewash and scrub in India. Within six months of operations, Sacred Salts closed FY19 with Rs 1 crore and 20,000 online customers.
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