The Mexican-inspired quick-service restaurant chain Taco Bell has appointed BBH as its lead agency in India following a competitive pitch. The appointment comes as Yum! Brands Inc and Taco Bell’s master franchisee in India Burman Hospitality is aggressively expanding its footprint in the country and rapidly innovating their offerings to suit the Indian palate. As Taco Bell’s Agency on Record, BBH will lead communications across advertising, branded content, digital and social. This follows a string of other integrated wins for BBH this year.
Commenting on this occasion, Tushar Mehta, who leads marketing for Burman Hospitality, Taco Bell’s master franchisee in India, said, “We are excited to have BBH on board as Taco Bell’s new creative partner on record. BBH is well-known for the innovative and out-of-the-box thinking that they bring to the table. We are currently working together to build an integrated campaign for the launch of our new offering – the Wild and Mild Naked Chicken Taco. We look forward to working with BBH on culturally-relevant and trend-setting creative campaigns in the future."
Arvind Krishnan, Managing Director, BBH India, added, “We're at our best when we are tasked with creating work that breaks into the culture. Having the integrated mandate on Taco Bell will allow us to express ourselves across every consumer touchpoint and presents us with a great opportunity. We are looking forward to this partnership.”