Origami Creative has been awarded the creative duties of Bengaluru-based organic food brand Pure & Sure. According to the company, the Phalada Organic Consumer Products Pvt Ltd -owned brand offers a variety of products and beverages made from 100% certified organic ingredients.
Surya Shastry, MD of Phalada Organic Consumer Products, said, “When we began this journey, our primary market was the wholesale segment. But now, we are ready to begin our foray into the direct-to-customer sector and are extremely pleased to be partnering with Origami Creative Concepts as our creative and digital agency. Through an intensive multi-agency pitch, Origami came out triumphant with their unique ideas and vision for our brand, and we can’t wait to get started."
According to the company, Pure & Sure’s range of over 140 certified organic food products is sourced directly from farmers, offering customers the true farm-to-table experience.
Laeeq Ali, the co-founder of Origami Creative, said, “We are thrilled to be associated with one of India’s leading organic food brands, Pure & Sure. Building a brand in this hyper-competitive day and age is a very difficult task. Our team is looking forward to elevating the P&S brand communication and overall engagement with some unconventional brand and digital-led initiatives."
Over the past nineteen years, Origami has been in the advertising industry servicing a myriad of brands across various sectors including healthcare, food and beverage, education and logistics.
Pure & Sure hosts an e-commerce platform as well as two organic café-cum-experience centers in Bengaluru, with an expansion to the major metro cities, the company added.