As the new year begins, people are looking back at how the last 10 years have changed them and sharing their ‘then and now’ photos on social media. This has become the first social media trend of the new year with the hashtag #Decade Challenge. it has referred to with other names like the 10-year challenge, #HowHardDidAgingHitYou challenge, 2009 vs. 2019, Challenge the aging challenge, and #GlowUp challenge, etc. And brands found this an amazing opportunity to use moment marketing.
From Mother Dairy to ICICI, labels come with a comparative scan posting a picture of the beginning and end of the decade. While some brands feature how they have advanced in terms of their products and services, others highlighted how years and decades just come and go but one shouldn’t give up on their will to be better. Here is a look at a few of them:
1, Mc Donalds
6. Mother Dairy
7. ICICI Bank