The Advertising Club India hosted the latest edition of the Effie Awards India presented by COLORS. Announced at a celebratory event at Taj Lands’ End, Mumbai, the awards that have become a benchmark of effectiveness and breakthrough brand and media strategies saw the entire media and advertising fraternity be a part of the event.
McCann Worldgroup India and Ogilvy Group were named Effie India Agency of the Year, while Hindustan Unilever Limited and Star India Pvt Ltd were adjudged joint winners as Effie Client of the Year.
Grand Effie was won by EightyTwo Point Five Communications. The coveted Grand Effie was won by EightyTwo Point Five Communications Pvt. Ltd. for the Bisleri Packaged Drinking Water – “Samajhdar Jante hai”.
Speaking about winning at the Effies, Partho Dasgupta, President, The Advertising Club, said: “I would first like to congratulate all the winners of the awards. Winning an Effie has always been a matter of great pride for every marketer and each of the winners is truly deserving of this recognition. Effie India Awards 2020 continues to be the highest honor in innovation and effectiveness and with this award, we continue to be committed to recognizing and rewarding thought leadership showcased by brands and advertisers.”
Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, Effie said, “Like every year, this year too we saw some of the best and game-changing work being entered for the awards. The superior quality of work has led to marquee award categories like i.e. Client of the Year and Agency of the Year for the first time in the history of the Effie’s being won by not one by two winners each.”
He further added, “We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted.”