Dentsu Aegis Network’s digital performance agency iProspect, India has been appointed as the global media agency for VFS Global. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office. VFS Global is an outsourcing and technology services company that serves governments and diplomatic missions, worldwide. The company has a Swiss-Swedish ownership and is present in 151 countries with more than 3,400 visa application centres.
Interestingly, VFS Global is an integrated win for iProspect India. The digital agency will now work with other DAN specialists – Carat and Posterscope – to service the account. While Carat will lend its services in media, Posterscope will handle the brand’s out-of-home mandate. DAN Data Labs will also partner this account. The agencies, together, will help the brand create favourable brand imagery among its current and prospective customers through sustained campaigns in India and globally.
“Given our global nature of operations, it is important for us to have a partner who deeply understands consumer behaviour and habits, who is agile in its approach and will be able to deliver efficiencies across mainline and digital media. With iProspect India, we plan to bring in greater automation and a data-driven approach to marketing and media planning,” Belson Coutinho, CMO, VFS Global, stated.