Dabur, one of the leading FMCG companies has called for a media review. The account size is estimated to be close to Rs 500 to 600 crore.
Publicis Groupe’s Starcom India is the incumbent agency. Since 2015 Dabur assigned its media duties to Starcom. It was the first agency in the history of Dabur to have been named as an exclusive, single agency to handle all media planning and buying. Historically Dabur’s strategy was to split media planning and buying across various agencies.
Last year, In November the company reported a 7 percent year-on-year growth in consolidated net profit at Rs 403 crore. It also acquired management control of UAE-based Excel Investments. The company also had to withdraw its controversial World Cup ad after being accused of hurting Bengali sentiments.
Dabur was also a major part of numerous social initiatives. It empowered Asomiya girls with Skill Development programme, joined EDMC’s ‘Swachhta Hi Sewa Plogging Drive, Rolled Out Mega Plastic Waste Recycling Initiative in Tamil Nadu, Maharashtra, Punjab, Uttar Pradesh, and Uttarakhand. The brand was also felicitated with ICSI National Award for Excellence in Corporate Governance-2019. It also adopted & revamped Govt School in Jammu and in Tezpur. It collaborated with Chhattisgarh Govt to Promote Biodiversity.
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