Formerly known as Social Kinnect, Kinnect has been awarded the digital media marketing mandate for Casagrand, South India’s real estate company. The agency's Bangalore office will handle the account.
Kinnect will be responsible for designing creative strategies, innovative solutions, managing the brand’s overall digital presence, performance media buying and planning, as well as managing its online reputation.
Rohan Mehta, CEO - Kinnect said, "Casagrand is an exciting mandate to secure, and we are elated to add this prominent brand to our esteemed clientele. Using tech, creative, and data to complement our strong media strategy, we aim to deliver substantial business outcomes for the brand on digital."
According to the company, Casagrand is a real estate enterprise committed to building aspirations and delivering value. In line with its philosophy of creating superior living spaces, the brand has over 15,000 happy families across 90+ landmark properties who stand testimony to its commitment. In the pursuit of customer delight through excellence in product, the brand aspires to be the preferred choice for its customers, it added.
Last year the agency won the digital creative mandate for Tata Capital Limited. It also bagged the social media marketing mandate for HDFC Bank and the Digital Marketing Mandate for Asian Paints. Kinnect has collaborated with FBB on various occasions too. FBB launched the #DropThePants campaign by Kinnect announcing new offers for World Shorts day. The agency also created and conceptualized #TravelLikeAStar with FBB campaign and also took online shopping a level higher with the 'Talk to fbbonline' campaign. Apart from FBB, Kinnect also partnered with HDFC Bank and ITC Wills Lifestyle. The agency engaged millennials on Friendship Day with its #YaariNotUdhaari digital campaign.
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