MICA, Ahmedabad recently organised its sixth International Communication Management Conference (ICMC) 2020 with a valedictory ceremony rewarding the academicians, scholars and researches who presented their research work and papers at ICMC 2020. The chief guest for the concluding event was Mr Viswanath P, Executive Director, KPMG, India.
The theme for this year ICMC was 'Managing businesses in the digital economy. Addressing the students, Mr. Viswanath said, “There are four fundamental elements that are causing digital transformation in the entire world. The way we access the resources has changed. We do not need to own resources but what is important is access to these resources. The concept of pay per use or renting the resources has changed the rules of the game. Second, information asymmetry: the time spent to get the data has reduced significantly. Access to information has changed how different sector works. Third, being the multi channel flow of information, with all the user generated content information flow is no more unilateral. The multi flow channel businesses work. Today creating a product, getting people for prototype and using feedback can be done instantaneously.”