HGS Interactive, a business unit of Hinduja Global Solutions Limited (HGS) (Listed on NSE & BSE, India), has developed an engaging gamified microsite for Gulf Oil’s digital campaign - You Get Out What You Put In. The microsite is designed to engage users coming in from various social platforms with a gamified message of the campaign's core thought – a great lubricant enables the vehicles best performance.
The microsite based on a racing game is fully responsive, compatible on desktop, tablets and smartphones, and was developed in less than 10 days from ideation to execution. This adrenaline-pumping game is an ultimate test of skills, reflexes and concentration of the gamer. The microsite has a minimalistic interface and the game takes centre stage to set pulses racing! Weaving #YouGetOutWhatYouPutIn around the concept of hard work, the campaign emphasises that without faith, perseverance and hard work, one cannot achieve their goals. The campaign also highlights that Gulf’s range of automotive lubricants unlocks the ultimate performance of vehicles, and the power to become a champion lies within oneself.
Sachin Karweer, Business Head, HGS Interactive, “We are thrilled to successfully integrate Gulf Oil products into the gamification campaign for elevated user experience. If we can make the users feel like they are a part of the brand story, they're going to be much more attached to the brand".
Ravi Chawla, Managing Director, Gulf Oil Lubricants India Limited (GOLIL),“Gulf Oil has been a major supporter of Manchester United and the latest campaign #yougetoutwhatyouputin is an exciting one featuring some of the iconic players of the club. We wanted to deepen the engagement of our audience with the central campaign thought and gamification provided the perfect solution. The microsite is testimony to Gulf Oil Lubricants’ passion for sports, technology and our innovative gamification capabilities".
The game in detail.
Click here to visit the microsite: http://yougetoutwhatyouputin.gulfoilindia.com