Tata Steel, India's largest private steel manufacturer recently awarded its digital mandate for Tata Steel Aashiyana and Tata Tiscon to Team Pumpkin, a notable 360 degrees digital marketing and PR agency in India. As part of the mandate, Team Pumpkin will help Tata Steel with strategy and execution to strengthen brand recall and build a strong community of digital followers.
Having a presence in Delhi, Mumbai and Bangalore, Team Pumpkin has started providing its services to the industry giant from its Mumbai office with support from its satellite team in Kolkata. The agency is involved in managing Social Media, SEO, Performance Marketing and Marketing Automation for both, Tata Tiscon and Aashiyana by Tata Steel. In addition, Team Pumpkin has also played a significant role in the online efforts of Tata Shaktee and more recently, TataBasera. The mandate also extends to helping some more Tata Steel brands with UI / UX revamp.
Speaking about the win, Team Pumpkin’s CBO, Swati Nathani, said, “We love challenging ourselves by venturing into unconventional segments. Selling home building products online also brings one such exciting experience for us and with our association with Tata Steel, we are all set to transform the digital landscape for homebuilding in India.”
Team Pumpkin embodies its motto of being artists, by using ‘the right mix of science and art to grow businesses’. Founded in 2012, the company has offices across India, with a portfolio of global clientele including MamyPoko Pants, Axis Bank, Mahindra Group, Bajaj Finserv and ITC Foods amongst others.