The Pitch Madison Advertising Report is here based on their spends. The top 50 advertisers of India for the year 2019 have been listed in the report.
HUL continues to lead the pack with spends of about Rs 3,400 crore followed by Amazon, Dream11, Reliance, Maruti, P&G, Vivo, Samsung, Oppo and Vini to make up the Top 10 list. Not only did Sam Balsara, Chairman, MD Madison unveil the annual Pitch Madison advertising report, he also left his advertiser community with some food for thought
There are eight new entrants on the elite list. While advertising usually is a game of the Big Boys, and no new advertiser can penetrate the Top 10 list, surprisingly this year there is a rank newcomer making it to the Top 5 list. The new kid on the block is fantasy sports platform Dream11, a cricket-based digital game, ranked No. 3. The other new players (compared to 2018 list) are Oppo, BYJU’S, Swiggy, BJP, MRF, Havells and Kia Motors.
According to the Pitch Madison Advertising Report 2020, in the top 50 advertisers list of India for the year 2019 based on approximate ad spends Dream 11- A fantasy sports platform has not only made to the top 10 list but ranked at number three right after the biggest spenders of advertising world, Hindustan Unilever Ltd and Amazon Online India.
The report states that while advertising usually is a game of big boys, and no new advertiser can penetrate the top ten list, surprisingly this year they have a rank newcomer making it to the top 5 list. “The new kid on the block is fantasy sports platform Dream11, a cricket-based digital game, ranked No. 3. The other new players (compared to 2018 list) are Oppo, Byju’s, Swiggy, BJP, MRF, Havells and Kia Motors. Three out of the Top 10 advertisers are from the FMCG sector.”
The Top 50 advertisers account for 33% (last year, it was 35%) of the Adex. Interestingly, the Top 10 advertisers continue to account for as much as 14% (down from 16% last year) of Adex and contribute to 43% (last year, it was 46%) of the Top 50 list. By the time you reach rank 50, you are down from Rs 3,500 crore to Rs 100 crore.