When you decide to have an event, everything matters. From program content and lighting to transportation, parking and refreshments — everything counts. Making a list will ensure you don’t overlook things. Decide upon your target audience before anything else. From this, all the other decisions will fall into place in terms of format, content, prices, location etc. It will also help you to stay focused on achieving specific goals.
Check the calendar. Make sure you don’t schedule your event on or too close to holidays or popular vacation times. It’s just as important to check for other events that your target attendees might be going to.
As you plunge into the event planning process, you may find that your event changes in size, location, and many other ways than you originally envisioned. This is natural and perfectly fine as long as you don’t lose sight of the reason you’re doing all this work in the first place
If you decide to throw a live event in a week’s time, plan for a more intimate affair. If it’s a big event, prepare several months ahead. If the budget is small, you may have to counterbalance with creativity and a lot of do-it-yourself work.
Live events are an amazing way to share your brand, connect with your target market, get feedback on your product (and more!), however at the same time you need to know what you are trying to achieve.
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