For the first time, the audience will see off-screen father-daughter duo Amitabh Bachchan and daughter Shweta Bachchan Nanda together playing on-screen father-daughter in Kalyan Jewellers’ new TVC. This new TVC of Kalyan Jewellers is all about what is right and wrong, for which Amitabh Bachchan is an ambassador.
It is Shweta Bachchan's first advertisement. The ad film features Big B as an honest retired government servant. The video ends with the msg that Kalyan Jewellers wanted to deliver to the audience.
Kalyan Jewellers celebrates its silver jubilee in the India jewellery market with this TVC. Kalyan Jewellers is already operating at 122 locations around the globe and will be launching its 100th Indian showroom in August.
Speaking about the ad campaign, Chairman and Managing Director of Kalyan Jewellers, T. S. Kalyanaraman Iyer said that they had a long association with Bachchan family. “Bachchan family have successfully represented our brand over the years, and we are extremely excited to have Shweta Bachchan Nanda on board our latest campaign. As a brand, Kalyan Jewellers stands for Trust, and this TVC successfully showcases our ideology of standing up for what is right.”
Law & Kenneth Saatchi & Saatchi have conceptualised this ad campaign. Speaking about the ad film, Kartik Smetacek, Executive Creative Director, Law & Kenneth Saatchi & Saatchi said, “The insight came from a very rich space. Trust does not just mean being honest when everyone is watching, but it is also about being truthful when no one is looking. It is about a deep-rooted sense of right and wrong and not being a part of anything that would shake one's trust – not even the smallest of the things.”