Selfie with Ranveer Singh: AR Based Brand Activation of Kotak 811 Executed by Akkado

22-Aug-2018

Now any Indian can open a digital bank account under the underlying message of Kotak Bank IndiaInvited campaign.

Kotak’s 811 is India’s first downloadable bank account. It is a zero balance savings account with no charges for digital transactions. Customers can earn up to 6% p.a. on their savings account balances. 811 is an anywhere, anytime digital bank account and much more. It is a one-of-its-kind truly inclusive account.

The central theme of the #IndiaInvited campaign is based on taking a non-judgmental outlook and welcoming everyone into the manifold of banking. The protagonist of the story of the India Invited campaign is “the bench at the railway station” with Ranveer Singh.

Akkado created an Augmented Reality through which an opportunity was given to engage and involve the audience at the center of the experience with Ranveer Singh. With this new concept, it became easier to open up more accounts with the help of fresh data.

Owing to the heavy footfalls, Akkado chose malls for the engagement. For this activity, Akkado invited people to sit on a bench and take a photograph with Ranveer Singh, as per the participant’s preferences. The main objective of this activity was inclusions that gave a good response in terms of engagement and also to encourage participants to open new accounts (Business/Account Opening).

According to Abhishek Sharma, Chairman, AKKADO, “IndiaInvited campaign by Kotak is a brilliant initiative for the people to open their accounts with zero balance. It is a great opportunity for Akkado to create a platform for this campaign, and give it wings to reach out to all the target audiences. I would like to congratulate Kotak Group for the success of this campaign, and also to express my gratitude to them for believing in team Akkado.”

Have a look at some pictures of activation:

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