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This scheme will boost tourism business in Kerala


It looks like after massive disaster, the flood hit state Kerala, and its tourism industry is back on its feet. As Kerala Tourism Development Corporation (KTDC) has recently unveiled its Premium Life Membership and Institutional Membership cards for individuals and institutions at affordable rates.

The membership cards will offer seven nights of free stay in a year and substantial on all its premium facilities including food and beverages at any of its hotels at hill stations and beach resorts.

The state finance minister T M Thomas Isaac formally launched this scheme in the presence of Tourism Minister Kadakampally Surendran, in Thiruvananthapuram on 1st November. IATA vice-president E M Najeeb, KTDC chairman M Vijaya kumar Tourism Secretary Rani George and marketing manager Raj Mohan were present at the launch ceremony.

The inaugural Premium Life Membership Card was handed over to Siddeek Ahmed, chairman of Eram Group by Kadakampally Surendran.

Thomas Isaac said, “This is a novel scheme which will help KTDC achieve self-reliance and it also comes as a good model for other Public Sector Undertakings in Kerala.”

At the same time, Kadakam pally said that the most ideal feature of KTDC properties is that they guarantee a homely feel for the visitors coming to stay at them. He also said administrative sanction had been given to a large number of tourism projects across the state, including Rs 125 crore worth of schemes in the state capital.

M Vijaya Kumar, KTDC Chairman said, “This attractive scheme reflects our firm commitment to bring more visitors to Kerala and position the state as a major international destination for institutional conventions and meetings.”

Rahul R, IRS, Managing Director of KTDC said, “The membership scheme is sure to elicit keen response from the country and abroad both from the individuals and institutions.”

The fee for the premium life-long membership ‘KTDC Elite Ensemble’ is Rs 10 lakh while that of institutional membership ‘KTDC Corporate Collective’ is Rs 15 lakh.

The boat crew involved in rescue operations during the recent floods were presented appreciation certificates and cash awards.

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