The 10th edition of Ad:Tech conference was held on 28-29 November 2018, at JW Marriott, Mumbai. Ad:Tech is a conference where the community of digital advertiser get together to share amazing innovations that have happened, are happening and will happen in the digital world.
Short-form mobile video platform TikTok announced the launch of its Innovative Digital Advertising Solutions in India at the Ad:Tech conference.
It launched the innovative ad format - the Hashtag Challenge for brands to seek insights of the digital community, trigger more high-quality content and find out the most engaging way for branding.
TikTok also launched Brand Takeover and In-feed Native Video to further enhance the ad impact, and to address various needs of the digital advertisers, in addition to Hashtag Challenge.
TikTok is a destination for short-form mobile videos, capturing and presenting the world’s creativity, knowledge, and moments that matter on your fingertips. Since its launch in 2017, TikTok has already become a global platform and marked its footprint in over 150 countries and regions, including India.
Speaking on the occasion, Mr. Wang Tong, Director of Global Monetization Strategy, TikTok Ads said, “We have seen a huge fervour that TikTok has raised around the world, and of course we see that same fervour here in India as well.”
Mr. Wang Tong further added, “While we are excited about the passionate, creative and self-expressive elements that have been triggered by TikTok, we never stop exploring the manner in which we could be valuable for the business too, and to make TikTok bring in a paradigm shift in the traditional ad expression.”
Huang Linjing, Director of Global Partnership, TikTok Ads added, “As a marketer, it is vital to make sure that your brand is effectively connected to your audience. At TikTok, we not only provide an interactive platform for advertisers to reach out to users, but we can also make the users actually participate in our ad campaigns.”
The customers can interact with and participate in ad campaigns through the innovative ad format initiated by TikTok - the Hashtag Challenge. In May, Huawei launched Honor 10 with a 22-day #1MillionAudition campaign in India. Leading video influencers participated in the Honor #1MillionAudition that saw over 73K users’ participation generating 40k UGC short videos with 640 Million views, and 321 Million impressions during the campaign.