Sattviko, a packaged food company providing light snacks of Indian origin, launched a ‘Sattviko wrapper exchange campaign’. With a view to contribute to the advancement of the safe environment, the campaign will run across India. The campaign will start from the first week of January and will continue for a year.
The Sattviko wrapper exchange campaign will encourage customers to avoid disposing the wrappers of its products, but instead customers can exchange ten empty Sattviko wrappers for one free packet of Sattviko snacks.
To get that free packet of Sattviko snacks, customers have to send the ten empty packets of Sattviko snacks, via post to Sattviko or to any of its registered retailers, but the quantity, size and the flavor of packets have to be same.
Speaking about the initiative, Prasoon Gupta, Co- Founder and Director, Sattviko said, “India produces around 26,000 tonnes of plastic waste every day. Most of this is single use plastic that can take up to 100 years to decompose. Plastic causes major environmental damage and a small initiative such as this can make a huge difference. Sattviko intends to reach out to maximum number of consumers through this campaign. We hope to inspire others to make a difference with such an initiative. This is in support of our fight against plastic pollution and we hope that we are able to bring a behavioural change in the society at large.”
Sattviko is also looking at proactively taking spearheading the debate on ‘How can cutting down on plastic in FMCG be functional’ with an aim to engage consumers and producers, and educating them to avoid the usage of plastic for a better environment.
Sattviko is currently present in 5000 retail shops and is available in 35 variants. The company is working with retailers across the country and will soon reach out to all the neighborhood stores, across 10 cities in India.