OYO Hotels and Homes, the chain of hotels, homes and living spaces, has awarded its creative responsibilities to “weareanimal.co”, the Delhi based advertising and branding agency, following a multi-agency pitch.
OYO’s vision is to upgrade all forms of real estate. The company was founded by Ritesh Agarwal, one of India’s youngest and most successful entrepreneurs in 2013, and is now present in over 350 cities, across seven countries with over 12,000 exclusive leased and franchised properties and over 5000 homes.
A recipient of Fast Company’s ‘Top 10 Most Innovative Companies in India’, OYO has also been ranked as one of the top employee attractors in India three years in a row (2016, 2017, 2018) by LinkedIn.
Neha Sharma, head of brand strategy, OYO said, “Animal is an agency that has a track record of working on some of the most creative and high impact campaigns. At OYO, we are driven by innovation and it reflects in our brand portfolio, products and technology.”
On creative mandate to Animal, Neha Sharma said, “We look forward to collaborating with Animal for creative conceptualization and execution of our vision. Together, we are excited to tell the story of how OYO is transforming the hospitality landscape in India and around the world in a creative manner.”
Kunel Gaur, Founder and Creative Director at Animal, said, “It would be an understatement to say that OYO have redefined the hospitality space — all thanks to their sheer hunger and ambition.”
Kunel Gaur added, “More than anything else, they value the power of great ideas. That sort of ‘controlled chaos’ approach has been our forte too, so there’s a tremendous opportunity here to create fresh and truly intuitive creative work.”