In the current advertising era, where brands use the root of social issues to connect emotionally with the audience. Idea or we can say Vodafone Idea Ltd. (Because of the Idea and Vodafone merger in August 2018, which was the biggest merger the telecommunication industry has ever witnessed) has chosen the same route, the new campaign of Idea encourages people to become whistleblowers and take their issues to the much popular platforms of social media using Live feature.
Check out the latest TVC of Idea here
Till now, the advertising team of this telecommunication giant has released two videos as a part of their whistleblower encouragement mission. As one could make out seeing this above video, it is about bragging of the Internet services by relating it to uncompromised live services that help a whistleblower to highlight 4 hrs lunch break of an employee! The video below will highlight another whistleblower highlighting polluters of #SwachhBharat.
Link to the advertisement video:
Videos as such marks Vodafone Idea Ltd’s first step in, what is now trending, emotional marketing, in the market of advertising! Watch out because it seems, it will be more added to what is right now a list of two.