Following what is currently in vogue while designing an Indian advertisement strategy, the household pest control brand of American multinational S.C. Johnson & Son, Inc., All-Out, as a part of its emotional marketing strategy launched an advertisement video on February 20th.
Emotionally connecting to its potential buyers, the brand has launched its ad campaign #MujheSabNahiPata. The video features in a few moms who are confessing the difficulties they face when looked up with expectations of #TujheSabHaiPataHaiNaMaa, supported by actress Sonali Bendre.
This is the second attempt of All-Out to emotionally connect with people. In a video that was released on Youtube channel TheViralAds, there is a record of an advertisement video in which the brand asks people to support tough parenting decisions.
This video will celebrate its first birth anniversary three days later, it has 48 thumbs up against the former 148!