Advertising a product is the most basic thing. Advertising the industry in which the company’s product is a step above the advertising product. Advertising the social issue that your product aims to serve is even above than advertising your product’s industry. Here’s a classic example that Nivea is:
Digital marketing and Advertising Agency of London, UK, Cheil has recruited the protagonist shown in the advertisement video above, Carl Downer, the legendary train announcer at Victoria Station for promoting Nivea’s #ShareTheCare.
As Carl’s job demands to care for visitors at his station, so does employees at Nivea’s job demands caring for the skin care of the brands' consumers.