The agency is positioned as a new-age experiential agency for beyond metro markets. QSIS has a goal to deliver solutions to clients entirely with the concepts from the ground up and rethink approaches.
Sanjay Kaul, Founder & CEO, Impact Communications said, “Rural Markets and consumers have changed faster than we would have imagined, just a few years back. Time’s up for clichés! The consumer & markets have evolved, which requires a rethink. From engagements, distribution, media consumption & digital behaviour, everything has evolved. I saw a real opportunity for us to gear up for this evolution. Taking everything I have learnt over 25 years and applying it to the landscape feels like a home run. We’re looking forward to changing the game in 2019.”
Beyond conventional services, the agency will enhance and expand the offering that solves the real business problems of the client. QSIS will also invest in creating Digital IPs, enabling brands to engage with rural audiences.
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