On the last day of the Cannes International Festival of Creativity, FCB Ulka became the single Indian agency to bag the only Gold Lion for India. The agency grabbed the Gold for its entry in the Sustainable Development Goals category for its campaign “The Open Door Project for Millennium School”.
David Droga, ad man and founder of Droga5, who was the jury president, added, “The Open Door is an amazing idea — a private school taking the privileges they have and repurposing them. It is built very much like the shared economy principle. This idea could well be replicated in Atlanta or Peru. I love ideas that are simple and can be scaled up and at the heart of the issue is what they can do to help people”.
On winning India’s only gold at Cannes Lions 2019, Rohit Ohri, Chairman and CEO, FCB India said, “This gold lion is true testimony to FCB's creative transformation journey. I'm proud and humbled to have the honor to win India's only Gold Lion of Cannes 2019. WARC Creative 100 named us the Number One creative agency in India. It was a flaming debut for FCB. This gold lion win reaffirms that we deserve to be there and will stay there, hopefully, for a long time to come.”
In the meantime, creative agency DDB Mudra bagged a Bronze Lion in the Sustainable Development Goals category for its campaign titled Project Free Period for Johnson & Johnson's sanitary pads brand Stayfree. Dentsu Webchutney, the network digital agency bagged one Silver Lion and five Bronze Lions for its work on Swiggy and Flipkart, and became the most awarded Indian agency at Cannes Lions Festival. Regardless having one of the highest numbers of entries at 1053, India could not even come close to last year’s tally and stood at 18 this year.