OLX India appoints iProspect as its digital media agency.

29-Jun-2019

iProspect India, the digital performance agency from Dentsu Aegis Network, has been appointed to handle digital media duties for the online marketplace, OLX India. The winner was decided based on its multi-agency pitch. The account for OLX will be serviced from the iProspect India Delhi office. The agency attributes the win to “thought, leadership, customer-centric thinking and technological expertise.”

Commenting on the win, Rubeena Singh, CEO, iProspect India said,“OLX changed the way one looked at the online marketplace in the country, and it has only grown ever since. I’m glad to have a brand like OLX on board and hope to serve their growth ambitions.”

On the association, OLX India, in a statement said,“OLX is determined to effectively reach the growing internet population of India and to partner our journey of this growth; we have iProspect on board as our Digital Media agency. After a two-month-long pitch, we believe iProspect was able to understand the brand OLX, its ambitions and its influence in the digital classifieds space. This is extremely critical for us, and we are confident that iProspect, with their proven track record, will be able to drive our new brand objectives successfully to our target audience.”

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