India’s largest dining platform, Dineout has launched its integrated digital video campaign #FearNoBill to promote its in-app payment feature- Dineout Pay. ‘Made In Heaven’ and ‘Neerja’ fame actor Jim Sarbh is roped for the video.
The campaign ‘Fear No Bill’ revolves around ‘Bill’ brought to life by Jim. The video shows how the glorious and powerful days of Bill are over, and he is disturbed by the various Dineout Pay cash back and deals available on the app.
Dineout offer various features to its customers such as restaurant discovery, table reservations, offers and cashback earning using Dineout Pay. Commenting at the launch of the new digital campaign, Ankit Mehrotra, Co-founder and CEO, Dineout said, “At Dineout, we have always ensured that our services cater to the evolving needs of our customers. We are very excited and optimistic to embark this partnership with Jim Sarbh for our campaign #FearNoBill, which is built on sharp consumer insights and their relationship with the product. We are confident that our audience will love this advertisement, and we will see a tremendous organic boost by this campaign”.
Speaking on this association with Dineout, Sarbh said, “I am glad to be a part of Dineout’s digital campaign #FearNoBill and thoroughly enjoyed my time shooting with the team. I loved the concept and especially liked working with the Director and the DoP, real funny and clear guys. I guess the bill can be pretty scary. It is cool to see how Dineout, through its endeavors, is tackling that issue.”