With the mentality to create a world where young girls can grow up to be women confident in their own skin, Dove along with United Nations Children’s Fund (UNICEF) at the Women Deliver Conference in Vancouver announced their partnership to help youngsters to achieve better self-esteem and body confidence by the year 2020. The partnership will help girls to be more confident about their body and looks by inculcating various modules from the Dove Self Esteem Project, and UNICEF Life Skills Programs. The project will help girls to realise the importance of body confidence and will help them to conquer the negative beliefs related to looks by society.
Henrietta Fore, Executive Director, UNICEF commented “Young people are some of the world’s best advocates, creators, and thinkers. Yet, feelings of disempowerment, low self-esteem, and a lack of confidence too often prevent them from speaking out, standing up for what they believe in and reaching their full potential”. She further added, “Through our new partnership with the Dove Self-Esteem Project, we are hoping to change that.”
The dove self-esteem project has been working since 2004 to understand the philosophy of people who are having low self-esteem and what impact does it have on their day to day life. According to the survey they conducted last year, more than 60 percent of Indian girls have low self-esteem regarding their bodies and more than 60 percent feel pressurised to look beautiful.
Talking about the initiative, Sandeep Kohli, Executive Director and VP Beauty and Personal Care, Hindustan Unilever, said, “Dove believes in the need to address unrealistic beauty standards and change them so that we can create a world where young girls can grow up to be women confident in their own skin. We are making progress towards this; however, we still have an enormous amount of work to do. Through our partnership with UNICEF, we hope to continue to help girls develop the resilience they need to overcome the impact of beauty and appearance pressures.”