Likee App introduced by BIGO technology along with Muse Dot Media hosted the first edition of Digital Influencer Award 2019. The event witnessed a range of celebrities from the television industry who rules the internet. The event celebrated the achievement of digital curator and disruptors. The event took place at the Novotel Hotel at Mumbai and recognised influencer from a diverse range of groups like fashion, travel, beauty, food, comedy etc.
Shruti Sinha, ‘Winner of Splitsvilla 11’, won the Influencer of the year award for her incredible audience engagement and integration with brands for the year 2018. Shruti has a massive following on Instagram with 813 thousand followers and recently she started her YouTube channel that has 20,524 subscribers till date. Shruti is a content curator and one can find her dancing videos and travelling vlogs on her social media accounts.
Vikas Gupta, Indian television producer who is known as the mastermind after his stint in ‘Bigg Boss 11’, bagged the Creator of the year award. On his win he commented "I am really happy and excited to be here. I feel excited to be among such talented and beautiful people. I think it is really great that such initiatives are taken to support and celebrate digital influencers who are disrupting the industry and propelling it towards growth."
Shantanu Maheshwari, Winner of ‘World of Dance 2015’ championship and season 8 of ‘Khatron Ke Khiladi’ registered another win in his account by winning in the Digital youth icon award category. Commenting on his victory, Shantanu said "I am really grateful to Likee for bestowing me of this honor. I feel glad to be part of this initiative. I am accepting this award on behalf of my well-wishers and I hope that this initiative continues for many years to come."
Other winners for the event were: Chetna Pandey- Fashion Influencer of the Year 2019, Ashnoor Kaur- Best Child Actor 2019,Shalini Samuel-Best Beauty Channel, Scherezade Shroff Talwar- Best Beauty Creator, Paras Kalnawat-Digital Debut of the Year Avinash Mishra-Emerging Face of the Year and many more. The awards were distributed on the basis of content, audience engagement, key metrics, and influencer follower demographics. With the first edition being a massive hit people are looking forward to many more editions to come.