The major force in the distribution of knowledge to the little learners, Navneet launched a student outreach campaign with its first ever TVC #ConfidentHarDum. Navneet has developed its position in the market as the preferred brand for educational products among teachers and students. The TVC is conceptualised and created by The Minimalist and is launched in Hinglish and Marathi. The Hinglish campaign is named #ConfidentHarDum while the Marathi campaign is called #ConfidentNehmi.
The TVC shows a confident school going kid who seen attending the first day of school. However, later he is seen facing challenges at school like unorganised content, inability to keeping up with the pace with both tuition and school and no clarity of what to study despite having abundant study material, which results into his stumbling confidence. However referring to Navneet digest, the kid regained his confidence and found the required content, which is easy as well as comprehensive. The TVC focuses on the problems faced by both teachers and students in finding out the right digest. It also shows the plethora of issues children face in schools
Commenting on the campaign, Devish Gala, Head of Branding, Navneet Education, said “Education is a vital aspect in developing an individual and the foundation of the nation at large. At Navneet, we have always believed that education is concerned with the development, and as a result, it shouldn’t be looked upon as a burden. Integrating this brief with our brand’s vision of providing the highest quality of educational products and services to customers in the language/medium of their choice, our new campaign #ConfidentHarDum showcases the numerous issues faced by students today and how Navneet as a brand has been a trusted partner in such times. Analysing the overall marketing statistics and the importance of delivering timely communication, we decided to launch our first-ever TV campaign considering it gives us the opportunity to connect with our customers directly and is also the medium of effective communication
Creative Director of The Minimalist, Akshay Samuel talking about the campaign stated “Instilling a message in the minds of the audience becomes a lot easier when they feel connected. Re-establishing quality education, that is slowly becoming by-gone, is the need of the hour. Keeping these things in mind, we developed this insight about the role of confidence as well as the right study material for students.”
Navneet’s student outreach campaign is a huge step towards their mission of delivering the highest quality of educational products and services to customers in the language/medium of their choice