As a consequence of increasing population, pollution and man’s contribution to global warming, India is facing one of its major and most serious water crisis. The demand for water is ever increasing but the supply is far from sufficient. And as a small step towards solving this problem, RED FM has launched a campaign for water conservation awareness
The campaign “Paani Yaad Dila Denge” underlines the seriousness of the situation by daily reminding people on the morning show to create awareness and share tips for water conservation for a span of 200 days. To tackle the issue of people not shutting the taps while brushing, RED FM will go to different cities and distribute mugs to the listeners. This will be social media-driven encouraging the audiences to post their photo with the mug using ‘#MugShots’.To make this a persuasive and widespread reach, RED FM plans to collaborate with various organizations including Pi-lo, India’s 1st talking water ATMs, the company added.
“Amidst the rampant water scarcity prevailing in many parts of the country, the government is also working extensively on this subject by creating Jal Shakti Ministry. Small efforts go a long way in making big changes and keeping this in mind, we have created ‘Paani Yaad Dila Denge’ campaign. With a span of 200 days, we intend to spread the message across to all our listeners. Our collaboration with Pi-Lo for ‘Paani Yaad Dila Denge’ will magnify the reach of this initiative. We are confident that this initiative will mark the beginning of a safe and sustainable approach towards water conservation", Nisha Narayanan, COO, and director, RED FM, said.