Gemius, one of the youngest and most innovative full service creative & social media agency in India, bagged the creative and digital mandate of Coffee Culture. The account was won following an exclusive multi-agency pitch.
Coffee culture is a part lounge, part café that provides customers the perfect experience, in terms of cuisine, ambiance, and coffee. It has 18 outlets nationwide that proudly live by their tagline “Unculture Yourself”
Gemius specializes in consulting brands and framing growth strategies. Branding strategies have been one of the core areas of expertise the agency has worked in. The agency has received 360 Degree Most Innovative Campaign of the Year 2016 title by Retail Jewellers Guild Awards for BR DesignsThe company also manages creative and digital mandates of brands like Badshah Masala, Just In Time, Alpino Health Foods, Raisin Global, XYXX Innerwear, Wok On Fire, Enviro+ Batteries, TEDxSurat and more.
Saurabh Pacheriwal, Co-founder, Gemius, said, “It’s an honor for us to have Coffee Culture on board with us and we hope to build a unified brand platform for them. Coffee Culture is defining the fundamentals of how cafes should be like in India. We are truly excited about this win. Our focus will be on building the brand’s online presence and engaging audiences with it through various digital campaigns consisting of interactive & relatable content.”
Gaurav Narang, Founder, and CEO, Coffee Culture, says, “Our partnership with Gemius is a strategic one. They are known for their out-of-the-box thinking and we believe that their digital expertise and their understanding of platforms and culture will do wonders for Coffee Culture.”