It is staggering to think that so many people in India experience mental health problems, yet there is still a stigma around how we think and talk about mental illness. Not only mental illness, but there are so many health-related issues that have taboo surrounding it. This causes people to deal with their problems in silence. Over the last four years, the team of DocsApp noticed that people communicate to doctors online about their health problems that they cannot tell otherwise. Keeping this in mind, Online Doctor Consultation Platform, DocsApp has launched its first digital campaign #BaatTohKaro that encourages people to speak about health problems that are widely neglected in society.
The campaign features two videos revolving around topics that are considered taboo in Indian society. The first video is titled 'Irregular Periods, Pregnancy OR Infertility?'. The video underlines the sensitive topic of pregnancy featuring voice-over artist and actress-Aisha Ahmed. The video shows how periods have a huge impact on a woman's life and still, we don’t talk about it enough. The video highlights the importance of speaking to the right expert before jumping to conclusions on missed or irregular periods.
The second video is titled 'Living with Depression'. The video underlines the topic of mental illness featuring talented actress-Anupriya Goenka. The video shows how the protagonist is having suicidal thoughts but is suffering in silence. The video highlights how the first step to recovery is to talk about the problem.
At the end of both the videos the use of DocsApp is recommended to communicate to doctors online about the health problems individual faces instead of suffering in silence. It also underlines DocsApp features of having 5000+ experienced doctors across 20 specializations.
Commenting on the idea which stands as the foundation behind the campaign, Satish Kannan CEO, DocsApp said. “As a brand dedicated to healthcare since 2015, we believe there is so much more we could do to further the progress of physical and mental healthcare in the country. The roots for #BaatTohKaro lies in our beliefs for building a community where we all can come together to share. We believe that the first step to solving any issue is by talking about it