Tynimo, a daily lifestyle brand assigned its digital and social media mandate including managing its social media presence, digital engagement, digital strategy and online reputation to The Minimalist. The account was won following an exclusive multi-agency pitch.
The Minimalist is a design and digital consultancy with 3 core business areas that are branding and communication, interaction design and digital marketing. The agency has worked for India's renowned brands like Xiaomi, Coca-Cola, Bloomberg, and many more. Earlier this year, the agency won the social media mandate for Sudarshan chemicals, creative and digital media mandate for Navneet Publications.
Commenting on the association, Vaibhav Jain, Director, Tynimo said: “With The Minimalist as our digital partner, we look forward to targeting our prospective customers strengthening brand presence in India. We liked the way they approached the strategy, their ideas and the energy of the team. We are looking forward to a buzzing year ahead with them and wish them all the best.”
Himanshu Gander, Director of the corporate center, The Minimalist added: “We're proud to partner with Tynimo in their digital journey. As a full-service digital solutions agency, we're uniquely poised to innovate creatively and efficiently in the evolving world of digital marketing. With this mandate, we look forward to helping Tynimo in engaging with the audience in the digital space. We look forward to setting new benchmarks as we synergize our efforts with those of the brand.”