Mullen Lintas has bagged the creative mandate for Marico’s Saffola portfolio. The account was won after an exclusive multi-agency pitch. Mullen Lintas has set up a multi-disciplinary team in its Mumbai office to handle the mandate for the Saffola portfolio of brands.
Mullen Lintas is an Indian advertising marketing communications company. Earlier this year, the agency appointed Vikas Mehta as its new chief executive (CEO). The agency had a great year with Ruosh – premium footwear and accessories brand – appointing Mullen Lintas as its brand agency while HONOR roped the firm as its new creative agency. The agency also won the creative mandate for Zee Media including Zee News, Zee Digital and five other channels. The agency was behind the successful Lloyd's campaign 'Khayal Rakhenge Khush Rakhenge'.
Speaking on the appointment of Mullen Lintas, Koshy George, Chief Marketing Officer, Marico Limited, said, “Since its launch, Saffola has emerged successfully time and again to create relevant products for consumers and become one of the most trusted brands in India for leading a healthy lifestyle. Today, Saffola is integral in driving Marico’s growth story. The brand has expanded its portfolio, offering a range of innovative products in the super-premium refined edible oil and healthy foods categories. As we build on this strong brand equity and amplify our innovation trajectory, we look forward to working with Mullen Lintas whose creative ideation, proficiency and execution excellence will aid our efforts in creating a brand of the future.”
Vikas Mehta, the CEO, Mullen Lintas, said, “Saffola is an iconic brand that has continued to play a huge role in making India heart-healthy. The brand has been built on the back of some really memorable advertising over the years. As Mullen Lintas comes on board as its new creative partner, we will do our best to up that legacy further and help the brand leap into a future that’s even brighter than its past. Saffola is a heart-warming addition to the Mullen Lintas portfolio as it further strengthens our credentials in FMCG and healthcare.