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SOTC And STB Collaborate To Drive Singapore Tourism In India


Singapore, 'The Lion City' boasts a beautiful blend of various cultures, delightful culinary experiences, state of the art accommodations and thrilling nightlife. The city is ranked 5th in Global Destination Cities Index and to engage directly with customers to generate greater interest in planning their next holiday in Singapore,  Singapore Tourism Board (STB) have collaborated with SOTC bring the magic of Singapore to the malls of India. The partnership is planning to bring the magic of Singapore to the malls of India by Launching a unique series of 3-D art installations in India. The unique 3-d art installations will showcase the most iconic locales of Singapore in the malls of Mumbai, Bengaluru, and Delhi. 

The collaboration is also providing Customers a chance to win a free holiday to Singapore. to win this trip, the customer needs to take pictures and share it on their social media platforms. With such posts, the customer would be asked three questions about picturesque Singapore. The lucky winner will stand a chance to visit it. Besides the 3-D art installations, SOTC and STB have also partnered to create a set of promotional videos for Singapore to showcase the history, culture, cuisine, adventure and wildlife and scenic landscapes of this beautiful city, and to show how Singapore is a place where visitors can fulfill their passions, in line with STB’s destination brand, ‘Passion Made Possible’.

Daniel D’Souza, president and country head of leisure at SOTC Travel said: “Singapore is a beautiful city, rich in culture and heritage which offers a varied set of attractions for Indian tourists. This collaboration will bring the sights of Singapore, which is on every traveler’s bucket list.”

GB Srithar, regional director of India, Middle East, and South Asia at STB said: “This will help amplify our reach to Indian consumers and provide a glimpse of the new and refreshed experiences. STB has embarked on a series of initiatives this year, from engaging the travel trade to interesting brand collaborations to communicate how Singapore remains a special destination.”




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