Kinnect has been awarded the digital creative mandate for the financial services arm of the Tata Group, Tata Capital Limited. The account was acquired after an exclusive multi-agency pitch. Kinnect will be responsible for digital creative strategy, content creation, and online reputation management across all of Tata Capital's digital platforms. Earlier the agencies have worked together as Tata Capital’s social media campaign #Breakfree was conceptualized and created by Kinnect.
This year Tata Capital launched a digital platform for MSMEs to avail loans up to Rs 2 Cr in 48 hours. It also launched a social media campaign #BreakStereotypes on Women's Day.
On the other hand, Kinnect has won various mandates this year. It has bagged the social media marketing mandate for 'HDFC Bank', digital marketing mandate for 'Asian Paints', social media mandate for Hotstar subscription-based services - 'Hotstar Premium & Hotstar VIP' and their original content label, 'Hotstar Specials', 'Game of Thrones' campaign, social media mandate for 'Radio Mirchi', digital mandate for 'Raymond Custom Tailoring and Raymond Rewards' and many more.
Commenting on the win, Rohan Mehta, CEO, Kinnect, said, “With the finance sector looking towards digital inclusion more than ever, Kinnect's team of motivated digital marketers is excited to reshape the way finance is perceived in the digital space. Digital is the most efficient medium to cater to diverse audiences, and our expertise and experience in the BFSI sector will ensure we help Tata Capital do just that.”