Park Avenue Hands Over Its Digital Marketing And Media Buying Mandate To Kinnect

17-Sep-2019

Kinnect has been awarded the digital marketing and media buying mandate for Park Avenue’s apparel business.

Park Avenue, a part of Raymond ltd. Park Avenue proposes new styles and a wardrobe offering for the corporate world. It has been recognized with the 'Best Design Concept' of the year Award for Innovative AUTOFIT Concept at Images Fashion Awards 2015

 Rohan Mehta, the CEO, Kinnect, said "Digital has become the primary medium for influencing fashion trends and buying behavior, and Kinnect’s expertise in the fashion retail space makes us the ideal partner for Park Avenue’s digital journey," 

This mandate had deepened Kinnect’s association with the Raymond Group across Park Avenue, Raymond Realty, Raymond Rewards, and Raymond Custom Tailoring. This year, Kinnect that was formerly known as 'Social Kinnect', was also awarded the digital mandate for Raymond Custom Tailoring and Raymond Rewards. Under the mandate, Kinnect was responsible for creating a social media roadmap for both the brands across creative, media and ORM-led services.

Last week the agency won the digital creative mandate for Tata Capital Limited. It also bagged the social media marketing mandate for HDFC Bank and the Digital Marketing Mandate for Asian Paints, last month.

Kinnect has collaborated with FBB on various occasions this year. FBB launched the #DropThePants campaign by Kinnect announcing new offers for World Shorts day. The agency also created and conceptualized #TravelLikeAStar with FBB campaign and also took online shopping a level higher with the 'Talk to fbbonline' campaign. Apart from FBB, Kinnect also partnered with HDFC Bank and ITC Wills Lifestyle. The agency engaged millennials on Friendship Day with its #YaariNotUdhaari digital campaign. 

For the year 2018, Kinnect has been named as the Campaign Asia's Agency of the Year and New Business Development Team of the Year. 

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