India’s favorite shopping festival,'The Big Billion Days', is back. Flipkart's biggest sale will commence from the 29th of September to 04th October. The sale provides offers up to 90% off on Mobiles, TVs, home appliances, clothing, home & furniture, beauty & grooming, books and more. ahead of its upcoming Big Billion Days sale, Flipkart has revealed its advertising campaign to promote the shopping festival. The e-commerce company has collaborated with celebrities and influencers to engage with various sets of customers.
In a series of ads across television, radio and digital platforms, these celebrities will bring alive the central theme of India preparing for The Big Billion Days. The 30 seconds ads conceptualized by Lowe Lintas, feature renowned celebrities in different avatars that can be related by the audiences. MS Dhoni can be seen portraying the role of a politician, Amitabh Bachan as a don, Virat Kohli as a policeman, Alia Bhatt as a journalist, Deepika Padukone as a lawyer, and so many more. Flipkart has also created an exclusive anthem, in collaboration with hip hop icon Badshah, which will be available to listeners across leading music channels and platforms.
Across platforms, the campaign will reach out to over 300 million consumers in over 100 cities through 100+ television commercials, three million digital assets and strategic collaborations with various digital platforms.
Speaking about the campaign, Vikas Gupta, Vice-President and Head of Marketing at Flipkart, said, “As a home-grown company, we understand the pulse of India’s diverse consumers and aim to engage with them at every touchpoint, building an ecosystem. With an integrated and inclusive approach to our latest campaign, we are collaborating with a special set of celebrities and influencers, who we believe will drive more people to our platform and enable them to experience The Big Billion Days. Each celebrity will be seen in a unique avatar which we believe will connect well with our consumers across the country, as we bring Bharat and India closer this festive season.”
Sagar Kapoor, Chief Creative Officer, Lowe Lintas, said, “For this year's shopping carnival, Big Billion Days, we used celebrities in a different manner. They are all protagonists in their respective stories who are so excited about the sale that they are all preparing for it well in advance. It's a humorous take where they are mirroring the excitement of the consumer that this online shopping event creates in the country."