The B2C online travel aggregator,Goibibo has awarded its digital mandate to WATConsult.The agency's Delhi office will handle digital media management and digital creative duties of the brand.
Sunil Suresh, CMO, Goibibo, said, “At a time when Indians are increasingly making their choices on digital platforms – we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build a wider and deeper connection with the ever-increasing base of digitally savvy Indian travelers.”
Rajiv Dingra, founder and CEO, WATConsult, said, “With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining great momentum. With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”
India's Leading & Most Globally Awarded Digital Marketing Agency from the house of Dentsu Aegis Network, WATConsult, this year has won the creative, digital and social media duties of Schneider Electric India, 360-degree digital media mandate of Columbia Pacific Communities, and the digital media duties for Tata Group's Infinity Retail.
The agency became the highest award-winning agency from India at the Asia Pacific Tambuli Awards, 2019. It won 6 metals, a ‘gold’ and a ‘silver’ metal for its #KidsNotForSale campaign, created for Snapdeal and Save the Children (NGO), in advocacy category under the humanity and culture cluster and the social media category respectively. Their #PowerlessQueen campaign too bagged a silver metal in the Advocacy category along with 2 bronze metals (1 each) in mobile and social media categories. It doesn’t stop there, their suicide prevention campaign, 'Give Subtitle’s to Suicide', also bagged a bronze in Health and wellness category. The agency was also behind planning the first-ever programmatic digital out-of-home (OOH) campaign in India for the SBI Life insurance campaign ‘Main Se Hum Campaign’.