Dentsu Impact, the creative agency from the house of Dentsu Aegis Network has been awarded the creative duties of V-Mart. The agency has been brought on board by the Retail chain V-Mart, as its planning & creative agency partner n. With this announcement, V-Mart is poised to enhance its marketing strategy in India.
Speaking on the win, Amit Wadhwa, President, Dentsu Impact, said, “Fashion is an intrinsic part of our daily life and is ever-changing. India has emerged as one of the world's fastest-growing fashion markets over the past few years. Partnering with V-Mart, which has a strong presence in tier 2, 3 & 4 markets with over 230 stores across 178 cities, will allow us to reach out to the aspiring middle class. It is going to be an exciting partnership for us, and we are looking forward to creating some great work together.”
Samir Misra, Chief Operating Officer, V-Mart Retail said, “V Mart has embarked on a journey that puts the impetus on bringing the latest fashion trends to our customers and accelerating our footprint across the India market and increasing our market share. We are delighted to partner with Dentsu Impact to fulfill this commitment and establish fashion as the key differentiator for the brand. With the young and nimble team members of the agency and innovative campaigns, we will be bringing engaging content to our customers. I would also like to congratulate Dentsu Impact and V Mart for our new Pujo campaign that enabled the brand to successfully engage with customers within a short period in the eastern part of the country.”
Lalit Agarwal, CMD, V-Mart Retail, said, “A key part of the appointment was finding a partner that understands our brand strategy, values, and business goals. We are excited to have found the right combination of business and consumer understanding and competencies in Dentsu Impact and delighted to appoint them as our creative agency partner.”
Soumitra Karnik, CCO, Dentsu Impact, added, “V Mart is a huge retail brand in the emerging markets. When they presented their purpose of making fashion accessible to this segment and expressed their commitment to uplift the overall fashion standard, it got us excited. They are a fantastic team to work with and we see a huge potential in the work we create with them.”
This year, Dentsu Impact along with Dentsu Webchutney created a single team to provide service to IKEA. Dentsu Impact is also the creative agency of Swedish furniture retailer IKEA in India. It also bagged creative, digital mandate for Edtorji, social media mandate for Subway, the social mandate for Carlsberg India and many more.