Facebook, the major player in the world of social networking with more than 2.20 billion monthly active users have rolled out 3 new ad solutions to increase the interactive experiences of its users. Facebook unveiled in a post on Thursday about the new features it is going to incorporate. The features, under the banner of ‘Advertising You Can Play With’ include a poll, playable and augmented reality ads to enable advertisers to playfully interact with consumers without complex software development. The features will only be available on News Feed as of now.
The AR ad that will launch to advertisers in beta starting this fall, will let users “try on” makeup products and shades. The feature will enable consumers to interact with brands through their smartphones.
Another new feature of Facebook is beta testing will allow users to play a demo of a mobile game before downloading. It will help advertisers to create gamified content and distribute it as advertising. The first to use this feature is the Skateboarding shoe brand Vans, who used it for advertising its holiday game on Facebook.
The last feature is video poll ads. Consumers will be able to pick one of two options within a given video. It will help brands to be able to ask users to vote on issues ranging from trivial questions to serious customer research The feature is playing off of Instagram’s popular poll feature for Stories ads that rolled out earlier this year.
Mark D’Arcy, VP of Global Business Marketing and Chief Creative Officer at Facebook, quoted "Advertising needs to work harder than ever to be more relevant and rewarding for the people we're making it for. Creativity, as always, is the key and our new polling, AR, and Playable Ads are great examples of more interactive and playful ways to surprise, delight, inform, and connect with the audiences and communities we all serve."
"All three offerings are expansions of existing capabilities. The updates to Facebook’s advertiser offering represented an acknowledgment that its “audience are creators too. There’s been a shift from this monologue of marketing to people. it has to be now approached fundamentally with a humility that the audience is in power as well." he added.