Smaaash Entertainment has appointed Evolute Group to handle its 360-degree global marketing mandate. The account was won following a multi-agency pitch.
Jaydeep Ray, Head, Brand and Marketing, Smaaash, said, “In the space of interactive entertainment and experience, we are looking to grow as a brand that resonates with customers across different age groups. With a focus on building a strong consumer brand and enhanced customer experience, we wanted a strategic firm to be associated with us. I am excited to have Evolute Group as our agency partner and believe that they are the right partners to collaborate with us on our journey to take Smaaash to the next level.”
Pratik Kedia, Founder, Evolute Group, said “We are excited and very pleased to have won this mandate from Smaaash Entertainment. With Smaaash being pioneers and innovators in the gaming and entertainment industry, we look forward to producing some great campaigns together.”
Smaaash, first of its kind interactive experience is the brainchild of the multi-faceted Mr. Shripal Morakhia which offers a lot more than your run-of-the-mill gaming center. It presents an unmatched range of games that offer a superlative virtual-reality experience and combines the best of sports, music, and dining into a highly immersive, interactive, innovative and involved entertainment experience. Pioneering the field of sports simulation technology, Smaaash is home to highly immersive and interactive simulators making their global debut, where one gets the opportunity to test their skills by playing against the most formidable opponents giving an experience that is truly incomparable. Smaaash has not only redefined sports entertainment but also raised the bar for customer engagement. Innovative entertainment solutions and active consumer engagement are what defines Smaaash. With 32 outlets across 15 cities in India and 1 flagship center in the US, Smaaash is fast expanding across the world.