After an exclusive multi-agency pitch, the award-winning online health care app- Medlife awarded its Media AOR to Madison Media. The account will be handled by the agency’s Bangalore office – Madison Media Omega.
Meera Iyer, Chief Marketing Officer, Medlife, “We believe Madison has the data-driven approach that is required in today’s fragmented media landscape in reaching out to our customers. This partnership with Madison will definitely be a positive one and we look forward to strengthening our position as India’s largest e-health platform further”.
Vikram Sakhuja, Partner & Group CEO Madison Media & OOH, “Treatment of illnesses, especially those that are chronic in nature, takes its toll on all of the patient’s resources. MedLife through its online pharmacy, consultations, path testing, etc liberates the life of the Patient. We see this as a category that is at the tipping point of explosive growth. It is super exciting to partner MedLife on this journey.”
Dinesh Singh Rathod, Chief Operating Officer, Madison Media Omega, “We are excited to have Medlife on board and are looking forward to a long and mutually rewarding partnership.”
India's foremost media agency, Madison Media, this year for the 6th time was named India's 2nd largest media buying agency Madison Media. This year the agency had done some amazing work and partnered with renowned clients. The agency won back the media duties for Marico from Lodestar UM and celebrated the partnership in a creative style. The BJP again appointed the agency to handle its media buying duties for this year's general elections. It also won the Agency-On-Record for leading Indian shoe brand – Campus, the Media AOR for Racetrack, the digital media mandate for Domino's, the media duties for Balaji Wafers and Namkeen. It also unveiled a consumer-based targeted marketing and insights platform,Datask,
Madison Media won Best Mobile Media Agency of the Year award and bagged 2 gold metals and 4 silver metals at IDMA 2019. The agency bagged gold metals in the Best Banners - Single/Campaign, Rich Media with or without video and for the sub-category Mobile & Tablets for their work for MTV India. At the Golden Mikes Awards 2019, the agency grabbed gold for ‘Xiaomi Celebrates India's No.1 Smartphone tag’ on the radio for Xiaomi Technologies. At ICMA 2019 the agency bagged 9 metals, of which one was gold for Best Content Marketing (Tech) for their campaign ‘When India Dared To Stare’ for Viacom18.