Zomato Signs Up Toyota As The Presenting Partner For Its Food Carnival

18-Oct-2019

After having cities drool over good food and incredible performances, Zomato’s festival venture is back for the next round of the carnival. This year, The food carnival is titled as Toyota Zomaland, as Zomato has signed Toyota as the presenting partner for the venture. Along with New Delhi, Bangalore and Pune, Mumbai and Hyderabad will also be a part of the carnival this year.

The second season will be covering 10 cities. 400+ pop up restaurants, 50+ performances, and a lot more. With picturesque attractions at every corner, electrifying entertainment to set the mood, world-class chefs and mixologists, and above all, great food curated into multiple cuisine-based zones, all under one roof.

Announcing the second season, Gaurav Gupta, Founder and COO, Zomato, said, “Combining the best of food and entertainment, curation of the most unique food zones by cuisines and introducing a carnival-themed play zone, larger than life installations with fun-filled activities, was a great hit and left folks raving. We received tonnes of requests from our users to bring the carnival to their cities and are glad to expand to seven more cities with this edition. We look forward to driving more and more dining-out experiences for users in collaboration with our restaurant partners.”

This year, there will be two formats for the festival venture- Toyota Zomaland and Zomaland Picnic. While Delhi, Mumbai, Bengaluru, Hyderabad, and Pune will turn into carnival cities; Jaipur, Chandigarh, Kolkata, Chennai, and Ahmedabad will witness a two-day mini carnival, Zomaland Picnic. Central to all adaptations of the food carnival, every city will enjoy a stellar line-up of performances, stunning attractions with scintillating photo opportunities, games for all ages and restaurants.

Chaitanya Mathur, global head, events, Zomato, said, “With Zomaland, our endeavor has always been to put-together an experiential delicacy, with something for every age-group, under a single roof. It is a testimony to the success of our team’s immense hard-work that we are back with a more ambitious Zomaland, with more cities and the additional format of picnics. We look forward to our association with Toyota, Tik Tok, and Singapore Tourism and are certain to take this marquee event to new heights."

The Co-Partner for the venture are TikTok and The Singapore Tourism Board (STB). While the former will host ‘TikTok Theatre’ where comedians and music artists will deliver their creative performances and popular TikTok creators will cover the carnival festivities, artists, and drool-worthy food offerings by creating engaging content for their fans on TikTok. The later will bring a flavor of Singapore food and entertainment to attendees through a Singapore Experience Zone.

Season 1 of Zomaland was a grand showcase of delicious food, frolic & fun that saw an incredible turnout. It featured some of the biggest names, like Lucky Ali, Divine, Jay Sean, Nucleya, Ritviz, When Chai Met Toast, Rohan Joshi and Varun Thakur. The carnival delighted over 100,000 people and offered users memorable dining-out experiences 

So, get ready to attend India’s grandest food & entertainment carnival.

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