Hilton, the world’s first global hotel company and one of the fastest-growing in the Asia Pacific originates a new brand campaign to encourage India’s passion for travel. The campaign ‘Every Stay is a Story,’ aims to highlight Hilton’s cordial hospitality, delivering several excellent experiences with each stay, which become stories that last a lifetime. The campaign weaves aspirational stories aimed at connecting with travelers across all age groups.
The campaign features Hilton’s award-winning brands in India, including Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton. Spanning across print, outdoor advertisements, and digital platforms through a phased approach, the initial stages of the campaign introduce the philosophy, followed by amplification on social media through partnerships with high-profile influencers. The next chapter of the campaign unfolds with a star cast to bring to life the unforgettable stories waiting to be experienced at Hilton.
Manish Tolani, Vice President, Commercial Services, Hilton India said, “Growth of travel and tourism in India continues to be robust due to rising disposable incomes and a growing inclination towards travel. With a focus on this upward trend and understanding that Indian travelers are looking for meaningful travel experiences, our campaign, ‘Every Stay is a Story,’ encourages travelers to stay at Hilton and experience rewarding, enriching hospitality. Placing our world-class hospitality at the heart of this initiative, the campaign offers a refreshing outlook against today’s package-driven hospitality landscape.”
According to a recent survey conducted by Hilton Honors, the guest loyalty program of Hilton, travel is perceived as a status symbol. Speaking to 2,300 people from 11 Asia Pacific countries including India, the survey found that over 90 percent of Indians feel that travel brings a sense of pride to them and acknowledges that it is a significant part of their identity. This positive consumer sentiment around travel is particularly important to young families and solo travelers.