Interbrand, the world’s leading brand consultancy released its Best Global Brands 2019 report. This year marks the 20th edition of Best Global Brands which is the world’s first-ever brand valuation rankings. Technology brands Apple (#1), Google (#2), and Amazon (#3) once again lead the board.
Tech companies account for half of the top 10 brands — Apple (#1, USD $234.24B), Google (#2, USD $167.71B), Amazon (USD $125.26B), Microsoft (#4, $108.85B) and Samsung (#6, USD $61.1B) — and show an average growth in brand value of nine percent. Visit the link below, to see world's 100 most valuable brands:
While Facebook after falling an additional 11.8 percent this year, is entitled at #14 with a Brand Value of USD $39.86B. The brand first entered the Best Global Brands report in 2012 at #69, seeing a steady stream of growth in the following five years. At its peak in 2017, Facebook was ranked at #8 with a Brand Value of USD $48.19m. 2018 saw the brand’s place slip to #9.
Rounding out the top 10 brands in this year’s report are: Coca-Cola #5 (USD $63,365m), Toyota #7 (USD $56,246m), Mercedes-Benz #8 (USD $50,832m), and McDonald’s #9 (USD $45,362m), with Disney #10 (USD $44,352m) returning to the top 10.
Luxury and retail comprise the fastest growing sector for the second consecutive year. The top three fastest-growing brands included Mastercard (25% increase), Salesforce (24%), and Amazon (24%).26 of 100 brands featured saw double-digit percentage growth in brand value.
Charles Trevail, Global Chief Executive Officer of Interbrand commented,"Twenty years on from our first report, customers today are more informed, more connected and more demanding than ever before through a combination of wealth of choice, erosion of loyalty and shifting frames of reference wanting immediacy, abundance, and intimacy – all at the same time,” said Charles Trevail, Global Chief Executive Officer of Interbrand. The age of brand positioning is over. In a world where customer expectations will continue to move faster than businesses, static brand positions and incremental change will just about keep brands in the game – but it will take, brave, we would say ‘iconic’, moves, to make brands leap ahead of customer expectations and ultimately deliver extraordinary business results.”