eventaa

Home News & Update English AXA Awarded Its Global Media Account To WPP

News & Update

AXA Awarded Its Global Media Account To WPP

06-Nov-2019

AXA, the world's second-largest financial services company by revenue, has awarded its global media account duties to WPP. The account that followed a ten-month review is estimated to be worth around $161 million. The account will be handled in close to 30 markets across EMEA, Asia, and LATAM - making WPP one of AXA’s largest marketing services partners. It will be handled by Wavemaker(WPP'S media agency) in all markets except France, where it will be handled by GroupM. (WPP'S parent company).

This is the latest addition in the clientele of Wavemaker, which includes brands and agencies like Huawei (across multiple markets, including China), China Mobile, Australia Post, Eurostar, William Hill, and Chevron.

On winning, Mark Read, CEO of WPP, said: "AXA is a great brand and we are very proud to have been given such an extensive brief to support its development through the media, technology and data expertise of Wavemaker and GroupM."


Toby Jenner, Wavemaker’s new Global CEO, added: "We are delighted to begin a new relationship with AXA. To have won their business and be their chosen partner as they transform into a services company says everything about the breadth and depth of Wavemaker’s ability to deliver transformative solutions.

Earlier this year, AXA brought two Paris shopping and leisure centers for 676 million euros from Hammerson and Eurocommercial Properties). This resulted in potentially lucrative retail assets to AXA’s portfolio.


WPP, the world's largest advertising company was also ranked as the most effective marketing communications company in the world in the 2019 Effie Index. Apart from the recognition, this year the agency was awarded global public relations business for InterContinental Hotels Group, global advertising duties for Mondelez. The agency also partnered with iHeartMedia to launch Project Listen. The project was aimed at encouraging advertisers to invest in audio. The agency also launched a global cross-industry initiative - Institute for Real Growth (IRG) in India in collaboration with Kantar. It also partnered with InMobi to co-create marketing products with a mobile-first approach. The first-ever WPP Commerce event in India also took place this year in October at Mumbai.

 

Popular Reads:

 

m/SIX Won Media Mandate Worth Rs 300 Crore

 

Inbound-Marketing Firm ContentNinja Acquired By Blue Vector

Editor’s Note:
Share your press releases, upcoming events and event industry related news on editorial@eventaa.com to publish it on eventaa.com.

Write Comment

Comment via Facebook   Comment via Google+

Be the first to Write Comment
Note: Your comment will be posted on www.eventaa.com website, subject to conditions:
  • eventaa reserves the right to refuse and remove any comment.
  • eventaa will not be held responsible or accept any liability of comments posted for any business.

Share Via

Subscribe

Follow

 

Connect with us