India's largest independent digital agency, Gozoop has been awarded the Integrated Marketing Duties of Gold's Gym India. The account was won after an exclusive agency pitch and will include the creative communications, public relations, influencer marketing and social media duties of Gold’s Gym India along with its other enterprises – Gold's Gym Fitness Institute (GGFI) and Gold’s Studio. The company will also be in charge of developing effective digital engagement strategies to amplify the Gold’s Gym’s online and social presence.
The first branch of Gold’s Gym in India was established at Mumbai in 2002. Today it has 120 gyms in India with another five under construction and ready to start this year.
Ahmed Aftab Naqvi, CEO, and Co-Founder, Gozoop, said, “I have maintained that the best work we do comes out when our clients treat us like partners and give us an equal seat on the table to influence and accelerate their business. With Gold's Gym, we are honoured to have that equitable partnership from where we can deliver outstanding solutions. It has been a great start, and we look forward to consistently deliver value in times to come.”
Karan Valecha, Co-Founder and Director, Gold’s Gym India, said, “In this day and age, we believe that our brand’s strategy, marketing, and digital efforts need to have a common vision and voice. We were impressed with the comprehensive approach of Gozoop and feel that this association would be a good fit. We are delighted to choose them as our public relations and digital partner.”
Gozoop, a digital-first integrated communications company, has a large clientele. The list includes brands like Dell, Viacom 18, Mahindra, Asian Paints, Aditya Birla Group, IIFA, Myntra, Flipkart, HRX, Wizcraft, to name a few. This year, the agency announced a strategic alliance with UI/UX and tech specialist Hepta. The agency also retained the digital mandate for IPL Franchise Kolkata Knight Riders (KKR) for the fourth consecutive year. Along with this, it also bagged the digital media mandate of amanté, and PR and customer experience duties of iBall.